Sports marketing & lotteries

Appco Group Sports started trading in 2000 as Allsports Direct (Australia) Pty Ltd and has earned a reputation as a professional, cost-effective means for sporting organisations and not for profits to achieve their revenue-raising objectives while raising their brand awareness.

Appco Group Sports provides its clients with the resources to promote and sell their products in existing and new target markets via six main avenues:

  1. Major Lottery/Raffle Program
  2. Match Day Lottery/Raffle Program
  3. Scratch & Win Program
  4. Pin & Win Program
  5. Fundraising Voucher Program
  6. Membership Program


Appco Group Sports Australia represents sporting organisations across a range of sporting codes, including cricket, football, rugby league, rugby union, Australian rules football, basketball, netball and charitable sporting groups.

The Australian Paralympic Committee was able to send the biggest Paralympic teams ever to the Beijing and Vancouver games due to the support of Appco Group Sports and the monies raised through the lottery/Pin & Win programs.

The relationship between Appco Group Sports Australia and the Surf Life Saving Foundation in Australia has now extended to more than eight years and has been a fantastic relationship for both parties..

Industry expertise


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