Appco Group Prosales is the oldest and the original division of the Cobra Group of Companies.
Appco Group Prosales offers consumers the opportunity to purchase an exclusive range of products through two channels. The original business-to-business channel - servicing customers in their workplace, and onsite/event marketing. These channels allow us to provide the customer with three key features:
- high-quality consumable products
- outstanding value for money
- convenience – direct access to products from the workplace or while in transit, without the inconvenience of high street shopping.
In March 2006, FW1 – a waterless cleaning wax was introduced in Australia and later New Zealand. Appco Group Prosales provides a retail demonstration for the product, showing potential customers at petrol sites and shopping centres, how to clean, wax and polish their car, motorbike or truck with no water and in less than 30 minutes. FW1 is exclusively sold at demonstration sites and through a retail demonstration, educating consumers on how to save water by using our product and ultimately driving traffic back to our site partners every week for future purchases.
Today, FW1 is at 40 plus sites per week, with more than 800,000 units of merchandise sold each year with more than 51 million litres of water saved annually in the Australian and New Zealand markets.
In 2008, FW1 was awarded the Smart Watermark and is an approved water-saving device and later, in April 2010, was awarded by respected business publication the Business Review Weekly in Australia (BRW), No.20 on the 'Fast Starters' list.
In January 2008, Appco Group Prosales launched the celebrity-designed cosmetic range from makeup artist 'Victoria Jackson' and the alliance with this international supplier has led to adding the skincare range 'Avani' made from the Dead Sea in Israel and an accessories range 'ME'. All of these brands are available under Appco Group Prosales brand called 'The Beauty Group'. The Beauty Group brand utilises both the business-to-business and event marketing channels of distribution with a strong focus of engaging consumers through demonstration at point of sale.
Appco Group Prosales is now exploring the European and Asia Pacific markets with a strong focus on the FW1 brand and its potential for growth in the regions that are affected by water shortages.
To contact your local Appco Group office, go to our 'Contact us' page or email us at enquiries@appcogroup.com and one of our specialists will contact you immediately.