The digital revolution is in full swing across the globe and Appco Group has embraced this by providing many of the world's leading pay TV companies with a new and very effective sales channel – the face-to-face channel.
Appco Group's expertise in delivering new customers via its Human CommercialTM is now widely recognised as not only the most cost-effective channel but also the favourite way for customers to decide to subscribe to a pay TV package.
A major research program conducted in the UK in 2010 with new and existing pay TV customers found that customers preferred the face-to-face option. More specifically, four out of five would not have subscribed if the company did not visit them in their home. Most customers had more trust in the face-to-face sales process over joining online or over the telephone and found the personal touch had more integrity. In addition, customers liked the fact they could ask 'what's the catch' which they felt they could not do effectively if buying online or over the telephone.
This research program was conducted on Appco Group's sales force and is testament to its expertise and leadership in the industry.
Appco Group Pay TV has expertise in single play, double play and triple play as well as high definition and up-sell and cross-sell on content packages.
Appco Group is currently working in the pay TV division in the UK, Republic of Ireland, Australia, India and Italy, and is helping to bridge the digital divide through the introduction of hundreds of thousands of new customers to the exciting world of digital entertainment.
To contact your local Appco Group office, go to our 'Contact us' page or email us at enquiries@appcogroup.com and one of our specialists will contact you immediately.
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