Appco Group Media was first launched in Australia in 1998 with Fairfax newspapers. The program objective was to achieve 5,000 new subscribers to boost the circulation of the Group's newspapers.

Appco Group utilised both the residential and business-to-business channels to reach the desired demographics of circulation. During this campaign, we promoted The Sydney Morning Herald and the Financial Review, as well as the Sunday papers.

Over the last 12 years, Appco Group Media has sold subscriptions for magazines and a variety of newspapers throughout Australia and New Zealand for Fairfax, News Corporation and APN media. The offer to market is primarily a discounted rate for a longer-term subscription and/or a unique offer to the subscriber.

Appco Group Media has promoted some of the most well–known and widely read newspapers in Australia and New Zealand.

Appco Group Media has an ongoing subscription campaign for The New Zealand Herald, which has produced some fantastic results. New Zealand also pioneered local newspaper subscriptions in Christchurch. Appco Group Media is currently working with APN in Cairns in Australia and has been approached to work in other capital cities and regions.

To contact your local Appco Group office, go to our 'Contact us' page or email us at enquiries@appcogroup.com and one of our specialists will contact you immediately.