Campaign management

Appco has delivered hundreds of successful campaigns over the years and has developed considerable expertise in the planning, set up, execution and management of customer acquisition and product sales campaigns.

From the initial exploratory meeting to identify potential opportunities to work together through to our campaign implementation planning workshops, the Appco team works very closely with our clients to ensure we design, develop and roll out a campaign that achieves it objectives.

Our professional campaign project managers conduct detailed campaign planning workshops to ensure they understand our clients objectives and develop everything required to conduct an initial test campaign. We can also provide financial modelling to demonstrate the value of our channel and campaign investment returns.

Appco also has a full service creative design area that specialises in the development of sales materials and collateral. So, right from day one we ensure brands are represented properly and professionally.

Our unique approach to testing and validating campaigns includes comprehensive 'live' customer feedback, as well as testing what works and what doesn't work in selling the service or product. Once the initial campaign has been completed we regroup with our client and present the results and findings in the test - we use a collaborative approach to ensure that the campaign roll out is meticulously planned and set up for success from day one.