Our story

Chris Niarchos, Founder and Chairman of the Cobra Group of Companies and its subsidiary Appco Group, developed the Human Commercial™ and changed the face-to-face sales and marketing industry forever. Chris started the company in 1988 from his one-bedroom apartment in Sydney, Australia. All he had was a telephone, a burning desire to succeed and a rather fetching pair of white shorts ...

Our people

No matter where in the world you're employed by or associated with Appco, you're guaranteed to find skilled, passionate people. It’s said a lot, but we truly are a people business. We’re proud of the fact that a significant number of Appco employees have been with the group for 10+ years and all of us are dedicated to providing our clients with a professional and effective marketing service...

Our philosophy

Appco Group founder and chairman Chris Niarchos set up the business with our motto, Be something more, firmly in his sights. Quite literally, in fact, as these words were emblazoned across a poster on his wall. The poster, given to Chris by his mum, had a lasting impression on him. The idea of being ‘something more’ was hugely important to Chris’s parents, who taught him that the most important thing in ...